My TahoeDreamin’ 2016 Recap

I attended TahoeDreamin 2016  and had a delightful time.   Here is my recap, so I don’t forget.

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How did I get there?

Let me give a little background here – Why am I going to Lake Tahoe for a Salesforce Regional conference when I live and work in St Paul, Minnesota?   It sort of was by accident.   I saw a re-tweet from a fellow Salesforce Admin from the Tahoe Dreamin’ account, and knew that my wife’s Aunt and Uncle sometimes would vacation from San Francisco to Tahoe.  I thought “wouldn’t it be neat to meet them there and my family could have fun while I go to the Salesforce meetings.”

I have attended 2 Dreamforces and nothing beats Dreamforce for a software conference.  There is something in every direction.  That is wonderful and I am excited to go back, however this smaller event seemed like a place to really meet some advanced admins and get some knowledge I wouldn’t have the chance to get in other ways.

So I posted on twitter that I was interested in going.  It was pretty random that  replied to me that I had WON a free ticket to TahoeDreamin’.   That message came on the same week that I passed my Salesforce Sales Cloud Certification.


After some back and forth, it seems that my wife’s family would not be able to go to Tahoe, and the options for my family to travel with me would be limited.   The free attendance the conference was a tiny amount compared to the flight and hotel, however it was decided (after many discussions with my family) that I can go to TahoeDreamin as a reward for passing my Salesforce Service Cloud Certification.

(Later I found out that  also rewarded himself by buying himself special things after passing SFDC Certifications.  I like that idea!)

Another pre-conference note:  TahoeDreamin leadership sent out an email request asking for volunteers on Thursday, Friday and Saturday.   Since my flight was to land earlier on Thursday, I volunteered to help put attendee bags together and help other things as well.  I thought this would help keep me engaged and further my networking at the event.  (It did!)   I would highly recommend that if you get the chance to volunteer, it is a great way to meet people and make some really good connections.



My flight into Reno landed around noon, and I found the South Tahoe Airporter shuttle from Reno to Tahoe.  I bought a ticket and was told that the bus was leaving immediately.  I grabbed my bag, boarded the bus and was delighted that I got to sit next to !   Michelle is not only involved in TahoeDreamin, but the Salesforce Admin at PBS and a nonprofit technology advocate.   With my current project at TPT (Twin Cities PBS station), I feel like I am so lucky to have met Michelle and that she talked to me about her upcoming projects as well.

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We found our way to Harvey’s in Tahoe and got my bags unpacked and headed to Harrah’s to help volunteer.   There I met , , ,  and others.  Bill took us on a tour of the conference center and all of the space we get to use on Friday.  I was so impressed with all the work that had gone on behind the scenes to make this event happen.

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That night, the #WIT (Women In Tech) group hosted a Happy Hour for early attendees.   It was great – I got a chance to meet ,  and , all whom I have been following online and felt a real “celebrity” goosebumps travel up my arms.   I also got to sit down with  and discuss more about our personal journeys and recent job transitions.  (I am grateful – Thanks Eric)



Friday was the learning day of TahoeDreamin.   I will just make a bulleted list of the things I did that day – sorry to my future self, if I have forgotten something.

Overall, I went to some awesome discussions and demonstrations.  Here is a listing of the awesomeness I witnessed.

7:30am – 8:45am: Breakfast snacks (the lemony danish was awesome….)
8am-8:40am: Early Bird Session – Successful Salesforce for Nonprofits with  and
9:00am – 10:15am: Keynote with Adam Seligman and Shawna Wolverton
10:45am – 11:35am: Wave Analytics Cloud presentation with
11:45pm – 1pm: Lunch
1:20pm – 2:10pm: Salesforce Shield, Encryption and Security with
2:25pm – 3:15pm: How to Reduce Custom Development with
3:15pm – 4pm: Happy 10th Birthday AppExchange!
4:10pm – 5pm: Inspiring Admins to Code with ,  and
5:10pm – 6pm: Highly effective tips for Salesforce Admins with
6pm – 7pm:  Happy Hour sponsored by the AppExchange
8pm – 9:30pm: Dinner in the Clouds

What I appreciated about these sessions was that the “Q&A” was real Q&A with real-life scenarios.  This was something that you don’t always get at Dreamforce, because it is so fast-paced.   I was able to ask specific questions about a product or business process directly with the expert and afterwards people came up to me and started talking to me about the question.   Other admins, consultants, software vendors, and MVPs were accessible for lively discussion over a topic that has been been a personal challenge.  This was a great time for inspiration and ideas.

Some of the other great discussions I had were in the hallways outside the sessions, including individual talks with , Carolyn Reuman with @cloud4good, and  who is personally inspiring me to learn how to code.  (Next Trailhead trails = Developer Beginner and Advanced )




Saturday was billed as “Fun in Tahoe Day”.  I must say that going into this, I was pretty worried.   I don’t ski, don’t snowboard, and wasn’t really ready to do snowmobiling, etc.

I did research the Gondola at Heavenly and it sounded like fun.  Luckily there were other TahoeDreamin attendees who were interested in going.

back up a little bit – first things first.

  • I woke up at 6am and noticed a tweet from  asking if anyone was up for breakfast.  We decided to explore South Tahoe for some food and landed at for a Denver Omelette.  Daniel is a Salesforce MVP and we chatted about Change Management and Change Control, among other things.  This was an awesome opportunity for me to have a 1-on-1 conversation about our lives and goals for 2016.  Daniel has an awesome look on life which I respect.
  • We walked over to a grocery store for energy bars to use later that day then headed back to the hotel.

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  • by 9am, we were back at Harrahs, where I talked with Bill Greenhaw and met up with , , and  who were all gearing up to go on a walk around town.  I tagged along, and we ended up walking in a big loop and ended up at for Steak and Eggs (yup, right back to the same breakfast joint as earlier.)
  • We caught up with some of the WIT group.  These ladies seem to always have fun wherever they go.  We couldn’t help but notice the smiles and laughter coming from their table.

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  • 9am: Heavenly tweeted “It’s blowing pretty hard up here today, and lifts are being impacted. The Gondola, Tamarack, Sky and North Bowl lifts are on wind hold.”, however about noon they removed the hold on the Gondola. 
  • A little after noon, I met up with , , and  and we all went up the Gondola together.   It was an amazing blast.   We got to stop 1/2 way up on the lookout to take pictures.   It was windy and cold, but we braved through all the way to the top of the mountain to watch skiers and snowboarders having fun.   

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  • After some time, the DJ in the lodge started announcing that they were going to close the lodge due to weather.  It wasn’t working, because the music was still thumping as he was pleading to the visitors “Please leave now! Really, you must go!”   It was hilarious in a life-threatning sort of way (if that makes any sense).
  • On the way back down, we were able to dream up some new interesting AppExchange ideas.   more information “Coming soon”……  📈🐒
  • That night, a group of us gathered for dinner at McP’s Bar in Tahoe for food, drinks reflection and discussions of the future.



The next morning, bags are packed and waiting for the shuttle back to the Reno airport, I am staring at this sign that directs me where to go next.  I am excited for the next events (for me, they are likely Midwest Dreamin and Dreamforce 2016) and what I need to do to prepare.    This “Basecamp” sign reminded me to set some Trailhead Goals and that I shall go for it with “bear-like” tenacity.


  1. Consider attending a regional event.   If you think you would like to go but have trouble affording the attendee ticket, let the leaders know.  There may be sponsors who could support you.
  2. Volunteer!  One of the best ways to meet people is to volunteer your time during the event.  Help put together attendee bags, help direct people or offer assistance during the conference.  You will be glad you did.
  3. Share your professional challenges and success. See if others have had similar difficulties.   Have a salesforce challenge that has been bugging you?  Ask if others have as well.   Need advice on a great App to use or a good partner?  People are happy to give referrals if they have a favorite.
  4. Say yes if someone wants to go for a walk, go for coffee, have lunch, try something new.   Listen to their story, and ask questions.  (Here is a good one for free:  “So what did you find fascinating during the sessions today?”  I love that one.)
  5. Ask!  I wanted to go up the mountain and asked if others were going and would let me join them.   It was a thrill!
  6. Enjoy yourself.  Wow that was fun and amazing and it is nice to just be in the moment and appreciate it.   The relationships you can find at events like this are powerful, so enjoy them.
  7. Set Goals.  Learn about new ways to use Salesforce and set a goal to try them on your own after the dust has settled from the event.



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Thanks and Enjoy!

Stuart Edeal


Writer’s Block


Greetings!   Well, if you have found this blog, let me say a few things about me to introduce myself.

I have been a long time Business Analyst and Technical Writer who was introduced to Salesforce in 2009 by my friend Leyna Hoffer @tcsfdc.   After that time, I was able to introduce Salesforce features to 2 other organizations and can’t wait to learn more.

I really like being a Business Analyst and I enjoy attending the local meetings for the Business Analyst Community @IIBAMSPChapter.  The leadership here is really good as they share information and try to improve each other’s knowledge.

When I was introduced to the Salesforce community, and started to learn more about Salesforce, I found an immediate connection with being a Business Analyst and a Salesforce Administrator.  Why?  Well, I think about the Characteristics of an Effective Business Analyst as follows:

  • Influence and Credibility
  • Results Oriented
  • Good Listener
  • Empathy
  • Good analytical skills
  • Poise & presence
  • Trust
  • Effective implementer
  • Good communicator
  • Technical proficiency
  • Enthusiasm
  • Flexibility
  • Self-starter

This list of Characteristics looks a lot like a Salesforce Admin to me!  So of course I feel right at home with the platform.


Another example is looking at the Service Cloud Certification Guide.  As I study, I notice words that remind me of all my work as a Business Systems Analyst:

Industry Knowledge 15%
Explain the factors that influence key contact center metrics, KPIs, and business challenges.
Explain the uses cases, costs and benefits for different interaction channels.
Identify challenges and considerations for business continuity in the contact center.
Compare and contrast the different types of contact centers and their business drivers.
Identify the core tenets of KCS.
Describe how various components of a contact center can solve different business challenges.
Implementation Strategies 5%
Given a scenario, determine how to facilitate a successful consulting engagement
Given a scenario, determine appropriate contact center deployment strategies.
Service Cloud Solution Design 15%
Given a scenario, analyze customer requirements to determine an appropriate solution design considering capabilities, limitations and design trade-offs.
Distinguish when it is appropriate to include custom application development or third-party applications.
Distinguish the key components that contribute to performance optimization within a design.
Describe the user experience requirements that can be solved by the Salesforce Console for Service.
Knowledge Management 11%
Explain the knowledge article lifecycle including creation, publishing, consumption, and feedback.
Given business process requirements, determine the appropriate approach to manage Knowledge adoption and maintenance.
Compare and contrast Files, Content, Solutions, and Knowledge.
Given a set of requirements, determine how to configure data categories, article types, and publishing workflow.
Distinguish the key factors to consider when designing a Knowledge data migration strategy.
Interaction Channels 15%
Describe the use cases and functionality for each interaction channel including mobile, phone, email, web, chat and social media.
Differentiate between the available email-to-case and web-to-case solutions and explain how to configure
Explain the Open CTI features, architecture, and implications.
Given a set of requirements, recommend the appropriate Communities solution.
Explain the design considerations and best practices when configuring an interaction channel solution.
Case Management 25%
Given a set of requirements, design a case management solution from case creation to closure including case assignment, case escalation, case resolution, and case disposition.
Describe the relationships between cases and other areas such as assets, entitlements, Communities, Live Agent, and Knowledge.
Given a set of KPIs, determine the appropriate case management solution.
Identify use cases for Chatter, Chatter Answers and Case Feed within case management.
Explain the capabilities, use cases, and how to configure the service entitlements in Salesforce.
Explain the use cases, capabilities and limitations of Visual Workflow pertinent to case management.
Identify capabilities for managing cases using social media.
Contact Center Analytics 7%
Given a set of desired metrics, determine the appropriate reporting solution taking into account data sources, data volume, and various contact center technologies.
Given a scenario, evaluate the considerations when designing reports and dashboards to serve different stakeholders (agents, supervisors, managers, executives).
Given a scenario, recommend appropriate strategies to measure adoption given customer size, implementation design, and required metrics.
Integration and Data Management 7%
Given a scenario, analyze the implications and design considerations of large data and transaction volumes.
Explain the use cases and considerations common to contact center integration patterns.
Explain the use cases and considerations for data migration and data quality.

There are many correlations between what Salesforce Admins do as technical wizards, and what Business Analysts do to understand and improve systems and process at an enterprise level.

So in this space, I will jot down from time to time thoughts about Best Practice for Business Analysis and Salesforce Administration.

Thats it.   Thanks for reading.